Brief
Redesign existing listings website comprehensive, centralised, one-stop, easy to use, national listings product for planning out of home entertaiment via the BBC website.
STRATEGY
Listings information is available throughout the BBCi site across regional sites and interactive TV services. However the majority of this information is prepared at a local level in a manner which cannot be automatically shared across the UK resulting in duplication, inconsistencies and uneconomical use of resources.
The proposal seeks to create a centralised listings ‘hub’ which can be syndicated out to a local level, shaing development costs and collectively reaping benefits.
Positions BBCi as a unique provider of comprehensive listings to a local level.

SOLUTION
An experience similar to going into a travel agent where an assistant will act as a friendly intermediary between a vast database of information and the user. The assistant guides the user to the information they need by asking questions to define what is needed. We call this concept an 'experience agent'.
RESULT
The intensely user centred design approach and iterative usability testing resulted in a 10 fold increase in traffic compared to the former site within 4 months of launch.

Download full design and research document - 3MB Powerpoint
www.bbc.co.uk/events