BRIEF
Design and strategy for online presence of Chenpascual - a London fashion designer. Showcase new collections as fast as possible. Raise awareness of the site and brand. Increase traffic. Provide an official information source for target audience. Drive sales of clothing.
SOLUTION
Using a magazine format metaphor familiar to the fashion industry allows the user to flick through large high definition images at speed. Each image in a collection is numbered for easy reference when making enquiries.