NEIL CLAVIN STUDIO
PROJECTS
CHENPASCUAL

2003

client CHENPASCUAL
interaction design NEIL CLAVIN
branding SATURDAY
logotype PAUL BARNES
category ONLINE STRATEGY AND BRANDING

BRIEF
Design and strategy for online presence of Chenpascual - a London fashion designer. Showcase new collections as fast as possible. Raise awareness of the site and brand. Increase traffic. Provide an official information source for target audience. Drive sales of clothing.
SOLUTION
Using a magazine format metaphor familiar to the fashion industry allows the user to flick through large high definition images at speed. Each image in a collection is numbered for easy reference when making enquiries.

Chenpascual staff can add news stories and update stockists lists independently via back-end tools. Users can subscribe to a mailing list to be alerted to news updates as they are published.
RESULT
The site has been the catalyst for individual enquiries and commercial relationships between Chenpascual and stockists in Milan and Los Angeles.

www.chenpascual.com

homepage; 'flicking' through the magazine. images ARE numbered for reference. the numbering system is the same on any printed material eg. catalogues.

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