NEIL CLAVIN STUDIO
PROJECTS
BBC THREE 'DON'T MISS'
2003

client BBC THREE
sponsor BBC NEW MEDIA & TECHNOLOGY
interaction design NEIL CLAVIN
category SERVICE DESIGN

Brief
Provide proposals for new interactive services for BBC Three.
SOLUTION
The solution is based on the idea that people often write important reminders on the back of their hand. Ideally we would be able to display reminders on user's hands. Since this is not possible however we use the next closest device we can write to - their mobile phone.


 The 'Don't Miss' service reminds users to register for key programmes by cross-media advertising. Users can register for alerts via their mobile phone, digital TV or the web. Alerts are sent to their phone as text or media messages where supported.

Inspiration: people write REMINDERS ON THEIR HANDS Billboard proposal

Texting message to reminder service; SMS reminder recieved before programme
Programme times and Videoplus code; Programme summary
MMS message with video or still image and sound clip
Registering for a reminder through interactive TV
           
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