NEIL CLAVIN STUDIO
PROJECTS
BBC ONE + TWO PORTALS
2002

client BBC TELEVISION
sponsor BBC NEW MEDIA & TECHNOLOGY
design team NEIL CLAVIN, PENNY GUNN, AUDREY RAPIER, CAROLINE SMITH, BYJU SUKUMARAN
category ONLINE STRATEGY AND BRANDING

Brief
Create a family of TV channel portal pages which can eventually be rolled out across the entire network.
Solution
BBC One, Two, Three and Four were approached as a 'family' of channels - although they have different values and attributes their websites should be all identifiable as BBC TV channels. Pages are split into a horizontal 'promo band' at the top and a 'functional band' below with links to channel websites and TV schedules.

Typograpy and visual treatments were defined and focussed by research and voice mapping of audiences' media environments both online and offline.

www.bbc.co.uk/bbcone
www.bbc.co.uk/bbctwo
Download Powerpoint presentation for further information on the design process. (3.1MB)

 

 
BBC TV channels are part of a family. Their logos exhibit similar charachteristics
The channel websites have few related charchtersitics
Comparing media environments for target audiences of each channel
Comparing online environments for target audiences of each channel
Voicemapping visual values of various websites. channel representatives were asked to indicate where they saw their channel in this landscape
BBC One position
BBC Two position
BBC Three position
BBC Four position
Comparison of print magazine covers with similar values to each channel
Proposed image cropping style according to channel, influenced by magazine covers
Proposal for family of websites
 
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