NEIL CLAVIN STUDIO
PROJECTS
BBC 1XTRA PRE-LAUNCH SITE

2001

client BBC 1XTRA
sponsor BBC NEW MEDIA & TECHNOLOGY
information architecture and typography NEIL CLAVIN
flash construction JOSEPH RATTIGAN
logotype CAROLINE SMITH
category ONLINE STRATEGY AND BRANDING

Brief
Prelaunch site for 1Xtra digital radio station. At the time the station was only known by its working title Network X.
Solution
We commisioned underground garage MC Estelle to write and perform a rap which introduces the site. The site contained an exclusive mix to download, an online jukebox, publicity tour details and a mailing list.


 

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